As one of ten children growing up in a small Minnesota town, I experienced a childhood lifted straight from the pages of a Norman Rockwell book. We rode bikes to baseball practice, fished in the local river for whatever would bite, and delivered newspapers each afternoon through rain, sleet, or snow.
A Simpler Time started in the nation's largest shopping mall, the Mall of America in Bloomington, Minnesota, in 1997, with the idea of giving shoppers an island of nostalgic tranquility in a modern sea of Gaps, Banana Rebublics, and Limiteds.
Our store was about nostalgia, but more than that it was about growing up in an age of innocence. Watching an otherwise somber businessman smile as he plays with a replica tin Roy Roger toy or listens to Glenn Miller on a replica turntable was a reward we got each and every day.
From the art of Bob Byerley, featuring nostalgic paintings of children building tree forts or soap box cars, to replica metal pedal cars and wood sailboats, our goal was to bring that same smile to every customer who remembered something from their childhood.
We currently have two retail stores in New Orleans, Louisiana. You can find us on the historic Jackson Square in the French Quarter and or at the new Outlet Collection at Riverwalk, a high end outlet center. If your travels take you near New Orleans, we'd love to have you visit.